Transformative Power of Consistent Brand Color

Print customers and designers are demanding a consistent system to ensure all their branded visuals like logos and photos are reproduced to their expectations across every medium. Color for brands is a critical part of branding because color is often the immediate recognition in expressing a message without words. Neuroscience research has proven people are also more prone to visually identify a product by its cognitive color.

This webinar will outline the business benefits and processes to reproduce color to acceptable standards consistent to customer expectations and improved profitability with:

• Faster makeready time
• Reduced waste in ink and paper
• No individual subjectivity to color
• Predictable, consistent and repeatable color that meets customer expectations
• Increased productivity