Loading Events

« All Events

  • This event has passed.

Transformative Power of Consistent Brand Color

December 4 @ 11:00 am - 12:00 pm

Steven Schnoll

Managing Director
Schnoll Media Consulting

David Hunter

Co-founder and Principal
ChromaChecker

Brad Steven

IT/Digital Production Manager
Print-Tech

Don Hutcheson

President
HutchColor, LLC

Summary

Print customers and designers are demanding a consistent system to ensure all their branded visuals like logos and photos are reproduced to their expectations across every medium. Color for brands is a critical part of branding because color is often the immediate recognition in expressing a message without words. Neuroscience research has proven people are also more prone to visually identify a product by its cognitive color.

This webinar will outline the business benefits and processes to reproduce color to acceptable standards consistent to customer expectations and improved profitability with:

  • Faster makeready time
  • Reduced waste in ink and paper
  • No individual subjectivity to color
  • Predictable, consistent and repeatable color that meets customer expectations
  • Increased productivity