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Transformative Power of Consistent Brand Color
December 4 @ 11:00 am - 12:00 pm

Steven Schnoll
Managing Director
Schnoll Media Consulting

David Hunter
Co-founder and Principal
ChromaChecker

Brad Steven
IT/Digital Production Manager
Print-Tech

Don Hutcheson
President
HutchColor, LLC
Summary
Print customers and designers are demanding a consistent system to ensure all their branded visuals like logos and photos are reproduced to their expectations across every medium. Color for brands is a critical part of branding because color is often the immediate recognition in expressing a message without words. Neuroscience research has proven people are also more prone to visually identify a product by its cognitive color.
This webinar will outline the business benefits and processes to reproduce color to acceptable standards consistent to customer expectations and improved profitability with:
- Faster makeready time
- Reduced waste in ink and paper
- No individual subjectivity to color
- Predictable, consistent and repeatable color that meets customer expectations
- Increased productivity